How do you get people to say yes when you are not their boss? This programme explores the science of social influence. Based on Cialdini's principles and modern behavioral economics, we teach participants how to build credibility, use social proof, and frame requests to align with others' motivations.
Win stakeholder support ethically and predictably.
Who this is for
Is this right for your team?
Project managers and team leads who need stakeholder support without line authority.
Business professionals who regularly need to align others around a decision or initiative.
Anyone who relies on data alone to persuade and wants to add social and emotional tools.
What participants leave with
Learning outcomes
Participants walk away with: Strategic Influence Map for Current Projects.
Apply the six universal principles of persuasion to everyday business scenarios.
Build Ethos before the need to influence arises.
Frame ideas to highlight benefits that resonate with the listener's specific values.
Identify and engage key influencers within an organization.
Use the Reciprocity principle to build a network of support for your initiatives.
How it runs
Programme flow
01
The six principles
Apply Cialdini's science of influence to everyday professional scenarios.
02
Building Ethos
Establish credibility before you ever need to use it.
03
Framing for the audience
Restate your ask in terms of what the other person values.
04
Social proof
Use evidence, endorsement, and precedent to lower resistance.
05
Your influence map
Plot the stakeholders in a current initiative and build your approach.
Programme details
Duration1 Day
FormatF2F / Virtual
Group size12 to 20 Participants
AudienceProject managers and leaders who need to drive results without direct authority
Most engagements we run are tailored. We adapt the cases, exercises, and language to your team. When the capability you need is not on this list, we design it.